The Weather Channel (TWC), which has been dedicated to live weather programming since its inception in 1982, is now moving further away from that formula in a bid to appeal to viewers of long form programming, such as reality shows. TWC, which is now co-owned by NBC Universal and private equity firms, is reducing its live weather coverage in favor of new shows, including one about Peter Lik, described by NBC Peacock Productions executive Sharon Scott as a "crazy" landscape photographer.
In a video interview posted to YouTube and subsequently removed, Scott said TWC viewers can get their weather information online and via iPad and mobile phone apps, and therefore have less of a need for a network that just focuses on live weather coverage.
Lik, who hails from Australia, also has a video describing his new series, entitled "100 Miles From Nowhere."
"They call it America the Beautiful, and I'm here to show you why," he says. Although he is out in the elements when he takes his pictures, it's not immediately clear from his video, or Scott's interview for that matter, what the new show is doing on TWC's schedule. At least "Storm Stories," which was another TWC foray into long form programming, was still about the weather.