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Posted at 10:07 AM ET, 01/11/2011

Capitals owner Ted Leonsis on the decisions to do HBO's '24/7'

We'll have much more later today on the live sports event featuring Washington's pro sports owners, but for now, here's Ted Leonsis talking about the exposure his Capitals got from being on HBO's "24/7" documentary series (courtesy of the neighboring Bog):

"We're in a league," he said. "And the thing about the league is sometimes you have to think of a collective. And hockey is desperate to build its audience and reach a bigger audience. And HBO came calling. We had to think long and hard about it, because there are things in sports that a fan doesn't see. I had never heard Bruce Boudreau curse. There's a new app that's being developed, it's pretty funny, I got to see it: you can take Biblical passages or Shakespeare, and put it through the Bruce Boudreau translator, and it comes out changed.
"We did [24/7] for the league. And I'm happy we did. It was very hard. They follow you everywhere, and HBO are fantastic story tellers, and I think it was epic television. And we all learned a lot, and it was great. And now we've probably set an expectation: if anybody else plays in the Winter Classic, they'll need to do it. I don't think I'd do it in the playoffs, though. I just don't think the pressure of always knowing that everything you're doing is being filmed, it's a tough way to live."

Dan Steinberg has some one-liners and other notes from the event. The video will be available online later.

By  |  10:07 AM ET, 01/11/2011

Categories:  Ted Leonsis

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