Costume designer Trish Summerville together with the models from the ‘Dragon Tattoo’ campaign.
( Andreas Sjödin - H&M)
In a move that at once makes complete sense while being slightly absurd, H&M has created a line for the woman who wants to look like Lisbeth Salander.
Trish Summerville, the costume designer for David Fincher’s upcoming “The Girl With the Dragon Tattoo,” and the Swedish clothing retailer have created a 30-piece line inspired by the Stieg Larsson’s punk anti-heroine.
“Salander’s look is very real and very lived in, with pieces that her character has worn for a long time, like her jackets that act as her armour to shield her from the world,” Summerville said in a release. “I wanted the collection to have the essence and strength of Salander, with a fashion edge.”
The line, which features torn jeans and leather jackets, will debut in Paris next month, then hit H&M stores and retailer's online site on Dec. 14.
On the one hand, this makes perfect cross-promotional sense. Fincher’s “Tattoo” opens a week after this line debuts. And photos of the film’s star, Rooney Mara, in character may also be inspiring fashion lovers everywhere to fill their wardrobes with black and bleach their eyebrows.
But, as the Guardian points out, Salander isn’t a “fashionista.” She’s about the opposite of that.
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