Jay-Z’s Rocawear to sell Occupy Wall Street-inspired T-shirts, keep the profits (UPDATE)


Jay-Z. (Sandra Mu/Getty Images)

Now Jay-Z’s clothing company Rocawear is boosting the movement’s profile by selling a $22 T-shirt emblazoned with the words “Occupy All Streets.” The rapper was photographed in the shirt after a “Watch the Throne” concert stop in New York.

The Roc4Life blog declares, “What better way to show your support for the Occupy Wall Street Movement than with a dope tee?”

I can think of another way: money. (Or paninis.) But that isn’t in Rocawear’s current plan.

The company said in a statement to Business Insider the shirt “is our way of reminding people that there is change to be made everywhere, not just on Wall Street. At this time we have not made an official commitment to monetarily support the movement.”

Jay-Z is firmly a 1 percenter, a point best displayed by this blingy bathtub his future baby/beverages will use. So profiting from a movement that, in part, fights against corporate greed may not make his fans in the 99 percent very happy.

Update, Sunday Nov. 13: The shirt has disappeared from Rocawear’s Web site, as has the post on the Roc4Life blog post that declared them “dope.” It’s unclear why.

Update No. 2, Monday Nov. 14: The shirt has reappeared on the site. A Roc4Life blog post reports the shirt, which the writer says was “inspired by Jay-Z and Kanye West’s ‘Watch The Throne’ tour,” sold out and has now been restocked.

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