Jesse Eisenberg is suing Lionsgate and Grindstone Entertainment for making it seem like he starred in the horrible horror flick, “Camp Hell,” when he simply had a cameo, thus tricking his fans into buying the movie.
According to the suit, obtained by E!, the Oscar nominee agreed to appear in the film about a religious summer camp invaded by evil as a favor to the producers, his “longtime friends,” for just $3,000.
Eisenberg was allegedly told about plans to use his name and photo on the DVD cover. The “Social Network” star objected to no avail, according to the suit.
(A different cover for the film takes a much more egalitarian approach.)
The suit, filed in the Los Angeles Superior Court, claims “Eisenberg’s reputation and goodwill with the public and his fans will be severely harmed if they are duped” into buying “Camp Hell.”
Indeed, a few Amazon users have complained about the cover’s misleading nature on the DVD’s page.: (“I don't know why Jesse Eisenberg is on the cover, he's only about five minutes of the film.”; “Despite the cover, this is not a Jesse Eisenberg movie. Nor does it contain any horror. I was mis-lead, lied to and manipulated.”; “More like ‘Camp let’s rip people off for a few bucks.’ ”)
This is, of course, is not the first time an actor’s name or image has been used to sell a film they had a small role in. Michael Jackson’s image, for example, was used prominently on the cover of 2005’s “Miss Cast Away,” a below B movie that he was in for a negligible amount of time.
Eisenberg is seeking at least $3 million in damages, according to the suit. The actor’s attorney has not responded to requests for comment.