Yes, the Bieb has partnered with OPI to debut his own line of glitter-heavy nail gunk, set to hit Wal-Mart shelves in December. The "One Less Lonely Girl" collection features an array of shades inspired by Bieber hits: "One Less Lonely Glitter" (lavender), "Prized Possession Purple" (grape), "Give Me the First Dance" (silver), "Me + Blue" (dark blue), "OMB!"* (bright red) and "Step 2 the Beat of My Heart" (heart-shaped glitter).
Will his target audience buy?
"He has no style," says 10-year-old Regan Kelly, Lady Gaga fan and -- full disclosure -- my niece. "I wouldn't wear anything he makes or puts his name on."
There you have it.
*Note: "OMB!" is not, as one in D.C. might think, an enthusiastic reference to the Office of Management and Budget, but rather stands for -- duh -- "Oh My Bieber!"