“The Lion King 3D” — out today on Blu-ray after an extremely successful limited theatrical run — clearly convinced the suits at Disney that more 3-D theatrical re-releases are a good idea.
The studio announced today that four more of its animated favorites will receive the “Lion King” treatment, with multi-dimensional reappearances at the multiplex over the next two years. They are: the previously announced 3-D version of “Beauty and the Beast,” coming Jan. 13, 2012; “Finding Nemo” (Sept. 14, 2012); “Monsters, Inc.” (Jan. 18, 2013), which will serve as a nice marketing tool for the prequel “Monster University” that will be released the following June; and “The Little Mermaid” (Sept. 13, 2013).
“Great characters and great stories are timeless, and at Disney we’re fortunate to have a treasure trove of both,” Disney President Alan Bergman said in a news release. You know what else is timeless? Generating additional revenue from existing motion pictures.
You can’t argue with what works, though. Especially if, like me, you’ll probably be in line to see “Beauty and the Beast 3D” with your kid about three months from now.