Mary J. Blige appeared on radio station Hot 97’s “Angie Martinez Show” Wednesday where she discussed at great length her much mocked Burger King commercial that appeared online — then quickly disappeared — in April.
“It’s just something I thought would have been ... great for a branding opportunity,” Blige explained of her participation.
“It never was a chicken commercial. It was about a sandwich and I was singing about the ingredients,” the singer told Hot 97.
Indeed, in the ad Blige lists the ingredients in the fast food chain’s Chicken Snack Wrap — fresh lettuce, ranch dressing, etc. — to the tune of her song “Don’t Mind” while standing on a table.
“I want to apologize to everyone that was offended or thought that I would do something so disrespectful to our culture,” Blige told Hot 97. “I would never do anything like that purposefully. I thought I was doing something right. So forgive me, if that hurts you.”
The “Rock of Ages” star said she was hurt by the negative reaction, not to the ad, but to her personally: “It hurt my feelings. It crushed me for like two days. But after those two days, I got up and kept going.”
The singer also said she did not do the ad for money, but because she had wanted to star in a fast food commercial since she was a child. Her musician father even wrote a fake jingle, Blige said.
“It was a mistake when you look at it at the end of the day, because people look at it as a mistake.,” she conceded. “But I did it because I thought it was something that wouldn’t come out like that.”
Listen to the entire interview here.