Expectations were high for Matthew Broderick’s surprise reprisal of Ferris Bueller after a 10-second teaser for what turned out to be a Honda ad was released last week. Maybe a little too high.
Broderick isn’t actually playing Bueller in the two-and-a-half minute commercial for the Honda CR-V, which was released online today and will air during the Super Bowl. He’s simply behaving like the hooky-playing pro by faking an illness and taking off a day from shooting a movie.
Sadly, that means there’s no appearances by any other “Ferris Bueller’s Day Off” alums, such as Alan Ruck or Mia Sara.
And the advertising for the car, while clearly necessary, is just clunky.
“Hi, can I get my CR-V brought up please?” Broderick says flatly into a telephone. “You have excellent taste in automobiles,” he tells a woman who just happens to have the same Honda.
The commercial certainly pays homage to the John Hughes film. There’s a parade, a trip to a museum, a person who repeats Ben Stein’s famous “Bueller? Bueller?” line (except with Broderick’s name), an out-of-control valet driver and a few other Easter Eggs.
What do you think of the commercial? Is it a fun revisiting of the classic film? Or does it fall flat? Tell us in the comments.