Sony has unveiled the first trailer for “Men in Black 3” — you know, that movie that involved Will Smith spending time off-set in a massive, double-decker, very different sort of trailer.
The first peek at the third film in the alien-blasting franchise is now online and, as Deadline notes, is set to appear today on virtually every Sony-owned property known to mankind, including TV networks, Web sites, PlayStations, Sony retail stores and on a Times Square digital board in the middle of New York City. The hype machine for this 3-D extravaganza — and the attempt to overcome bad buzz about a challenging production — starts now.
The trailer finally gives us some sense of the Memorial Day blockbuster-wannabe’s plot, which involves Agent J (Smith) going back in time to meet a young version of Agent K (the Tommy Lee Jones character, played in the 1960s by Josh Brolin).
Yes, Brolin — who co-starred with Jones in “No Country for Old Men” — gets to do his impression of Al Gore’s former roommate. And based on the scant few seconds the clip shows us, he’s got it down pretty well.
The “Men in Black 3” trailer: