“What is it about robots that makes them so robotic?”
So begins David — the milky skinned, light-haired android — in the latest piece of the viral marketing campaign to hype Ridley Scott’s “Prometheus.”
The two-and-a-half-minute video acts as an ad for the Weyland Corporation’s robot David (played by Michael Fassbender), who explains how he can assist humans and companies:
“I can make your organization more efficient. I can carry out directives that my human counterparts may find distressing or unethical.”
With a tear flowing down his android face, David reveals what makes him sad: “War poverty, cruelty, unnecessary violence. I understand human emotions although I don’t feel them myself.”
The video is ominous, chilling and, best of all, effective.
The forces behind “Prometheus,” a sort of “Alien” prequel, released a Ted Talk in February featuring Peter Weyland, the fictional head of the Weyland Corp. played by Guy Pearce, who extolled the virtues of “cybernetic individuals.”
“For those of you who know me, you will be aware by now that my ambition is unlimited. You know that I will settle for nothing short of greatness, or I will die trying,” Weyland tells the crowd. “For those of you who do not yet know me, allow me to introduce myself: My name is Peter Weyland. And if you’ll indulge me, I’d like to change the world.”
Sold yet? “Prometheus” hits theaters June 8.
Watch the video, which debuted on Mashable, below.