U.K. regulator bans Hailee Steinfeld Miu Miu ad


Hailee Steinfeld. (Dan Steinberg/AP)

A Miu Miu ad featuring up-and-coming starlet Hailee Steinfeld sitting on a train track, wiping her eye, has been banned by the U.K.’s Advertising Standards Authority.

(See the ad here.)

No, this was not another objection to a questionably placed flower, as it was with a banned Marc Jacobs perfume ad featuring Dakota Fanning. Rather, the “True Grit” star’s ad was deemed “irresponsible” because it showed “a child in a hazardous or dangerous situation.”

The clothing campaign, shot by Bruce Weber, also features images of the young actress eating pizza and lounging in a pile of shoes.

The watchdog agency said it received a complaint that the 14-year-old appeared to be crying in the ad, which could be suggestive of suicide. Both Prada, the parent company of Miu Miu, and the ASA agreed that the ad did not suggest this extreme.

However, the agency did take issue with where Steinfeld was sitting. Prada told the ASA “that she could have easily moved from where she was sitting because she was not restrained in any way.” But because of Steinfeld’s age, the ad was banned.

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