Wes Anderson, the auteur behind “The Royal Tenenbaums” and “The Fantastic Mr. Fox,” has directed yet another commercial, this time for the Sony Xperia smartphone line.
Titled “Made of Imagination,” the ad uses stop-motion to animate a child’s take on what makes the phone “special,” according to Sony. (In case you are wondering, yes, the word “special” applied to a piece of technology made me groan a little bit.)
Anderson worked with Laika/house, the commercial division of the animation studio behind 2009’s “Coraline,” on the ad.
Watch the Sony ad below.