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Posted at 10:22 PM ET, 02/12/2012

Coldplay bested by Chipotle commercial with a Willie Nelson cover of their song

It was not a tough act to follow: A too-long Coldplay performance that made all but the band’s biggest fans yawn. But Coldplay’s Grammy performance was quickly followed up by a better one — a Coldplay song, “The Scientist,” covered by Willie Nelson, in a commercial for Chipotle.


(Via Chipotle.)

The commercial actually debuted online in August, but the contrast of it following a Coldplay performance was a stark one: Grammy viewers tweeting along called it the best Grammy performance, even though it wasn’t even part of the show.

Chipotle encouraged viewers to download the song on iTunes, with proceeds benefiting the Chipotle Cultivate Foundation. The two-minute-long commercial, which is the company’s first national television spot, highlighted Chipotle’s sustainable farming practices.

Some fan reactions:

• Best #Grammy performance? That incredible @Chipotle commercial featuring Willie Nelson covering @Coldplay's The Scientist. Wow.” — @brewhouse

• “Coldplay-based Chipotle commercial > actual Coldplay performance. #Grammys.” — @poniewozik

• “Willie Nelson makes everything better. Including Coldplay songs. #chipotlecommercial.” — @TexasHumor

The commercial was named AdWeek’s second-best commercial of the year. See it in full:

More on the 2012 Grammy Awards:

Grammy’s slim down but there’s more fat to cut

Everything you need to know about the Grammys

Celebrity reactions on Twitter

Clive Davis’s pre-Grammy party: Should it have gone on after Whitney Houston’s death?

The Roots pay tribute to Whitney Houston at pre-Grammy jam session

Nicki Minaj brought the Pope to the Grammys

Grammy Awards honor Whitney Houston

By  |  10:22 PM ET, 02/12/2012

 
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