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Posted at 01:15 PM ET, 01/16/2011

BOX OFFICE: 'Hornet' brings in the green to win weekend at $34M


Yet another former "Freaks and Geeks" trouper is turning his recent filmwork to gold -- and green.

Slimmed-down Seth Rogen's comic take as Britt Reid powered "The Green Hornet" to a $34-million take at the domestic box office to win the weekend, according to boxofficemojo -- and reportedly the third-biggest January debut ever. Sony projects that the Michel Gondry film -- co-starring Taiwanese superstar Jay Chou as sidekick Kato -- will gross about $40-million for the Martin Luther King holiday weekend.

The studios are scheduled to release the final holiday-weekend numbers Tuesday.

"The Green Hornet" had received mixed to poor reviews, as aggregated by Rotten Tomatoes and Metacritic. But the film was boosted by drawing many male filmgoers (61 percent of its audience) and charging a 3-D ticket price (69 percent of its business, according to Entertainment Weekly).

Rogen hadn't had a true box-office hit since 2008's "Pineapple Express," which co-starred his ol' "Freaks and Geeks" co-star James Franco.

Speaking of Franco, the 2011 Oscars ceremony co-host is a best-actor nominee ("127 Hours") for tonight's Golden Globes.

The Green Hornet was created as a radio serial character by Detroit-based George Trendle and Fran Striker in 1936 -- two years before Superman debuted in Action Comics No.-1. The short-lived Green Hornet Comics launched in 1940; Green Hornet comic books were subsequently released by such publishers as Harvey Comics, NOW Comics and Dynamite Entertainment.

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By  |  01:15 PM ET, 01/16/2011

Categories:  The Holly Word | Tags:  James Franco, Jay Chou, Seth Rogen, The Green Hornet

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