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Posted at 06:06 PM ET, 01/23/2012

HAPPY CHINESE NEW YEAR: How world’s search engines celebrate the Year of the Dragon


OVER AT THE HOMEPAGE of top Chinese search engine Baidu , a bright, rainbow-tinted dragon sits as placid as a logo — until you click and let the beast chase your cursor willy-nilly, serpentining across the screen.

Head over to another Chinese search engine — Sogou — as the Lunar New Year is celebrated with an animated firecracker, representing the colorful and renewing arrival of the fresh year, that gives way to the next morning’s gift of hong bao, or red packets.

Over on Yahoo’s homepage, the animated Year of the Rabbit scampers away, chased from the calendar by a many-legged parading Dragon.

And Google features a crimson-and-gold dragon “Doodle” on its homepage in China, Korea, Taiwan and Hong Kong. (Last year, Google featured this Rabbit logo.)

In these ways, search engines ring in that most important of traditional Chinese holidays.

Happy New Year, and Kung Hei Fat Choi.

By  |  06:06 PM ET, 01/23/2012

Tags:  chinese new year, search engines

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