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Posted at 02:17 PM ET, 02/17/2014

‘LEGO’ sets holiday record: Brick flick ($63M) is putting the ‘block’ in blockbuster

IT TOOK a brick from the ‘50s to beat back an onslaught of retreads from the ‘80s. And after two weeks, “The LEGO Movie” continues to put the “block” in blockbuster.

The WB movie built around the classic and updated Danish toys grossed a record-setting $63.5-million domestically over the four-day Presidents’ Day weekend, according to studio estimates released Monday.

Exceeding studio expectations, “LEGO Movie” had the biggest four-day total ever for a Presidents’ Day weekend, edging 2010’s “Valentine’s Day ($63.1-million), according to BoxOfficeMojo.com. (Note: Numbers not adjusted for inflation.)

As the biggest hit of the young year, “LEGO” — which features the voices of Chris Pratt, Will Arnett, Elizabeth Banks and Will Ferrell — has now grossed more than $143-million domestically and $195-million worldwide.

Ostensibly a kiddie film, “LEGO” is “crossing over to all audiences,” said Paul Dergarabedian, analyst for box-office company Rentrak, who called the brick flick’s likability “astronomical.”


“LEGO” grossed $69-million in its domestic debut — the biggest opening for an animated film in the first third of a year since 2012’s “The Lorax” ($70.2-million).

Elsewhere, the best of the weekend’s trio of ‘80s remakes commercially was Sony/Screen Gems’ “About Last Night,” which debuted in second at $28.5-million. The audience for the Valentine’s Day hit was 63 percent female and 57 percent older than 30 — and gave the movie an “A-” CinemaScore — according to Sony. (Kevin Hart’s other current film, “Ride Along,” was eighth at $8.7-million, as the film crossed the $100-million mark — burnishing the comic’s box-office clout.)

Universal’s remake of the Brooke Shields film “Endless Love” grossed $15.1-million — buoyed by an audience that was about 80-percent female.

And “RoboCop” ($25.6-million) — Sony’s remake of the 1987 film starring Peter Weller — was third for the holiday weekend and has now grossed more than $100-million worldwide, or roughly the same as the movie’s reported price tag for production.

FUN WITH NUMBERS:

* “Frozen” is nearing the rarefied billion-dollar mark. The Oscar-nominated Disney musical — which won the BAFTA for best animated feature film Sunday evening — has now grossed $958-million globally.

* Four of the Oscar nominees for best picture — “Gravity,” “American Hustle,” “The Wolf of Wall Street” and “Captain Phillips” — have each now topped the $100-million mark domestically. None of the other five nominees — including freshly minted BAFTA best-film winner “12 Years a Slave” — has topped $50-million.

* More than three-fourths of the holiday audience for “Endless Love” wasn’t born yet when the 1981 original was released.

By  |  02:17 PM ET, 02/17/2014

Tags:  lego movie

 
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