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Posted at 01:53 PM ET, 03/28/2012

ODDBALL ITEM OF THE DAY: Is ‘Mad Men’ creator’s new character named for...’Bloom County’?

FRESH OFF THE ratings success of his “Mad Men” season premiere Sunday, show creator Matthew Weiner has just announced his feature-film directing debut, starring Owen Wilson as a lead character who goes by the name of ....

Steve Dallas?

What in the name of “Bloom County” is going on here?

Author-cartoonist Berkeley Breathed and his son Milo last year. (Kevin Winter - GETTY IMAGES)
The film, titled “You Are Here,” is at least partly a buddy road picture starring Zach Galifianakis as “bipolar manchild” Ben, and Wilson as the aforementioned “Steve Dallas,” according to this afternoon’s press release from Gilbert Films (“Garden State,” “The Kids Are All Right”).

So is there a connection between the “Steve Dallas” created by the Emmy-winning director and the “Steve Dallas” created decades ago by the Pulitzer-winning cartoonist Berkeley Breathed? "No," Weiner tells Comic Riffs. "But I love that.”

The Steve Dallas character who starred in the comics was a freewheeling bachelor and attorney born through Breathed’s University of Texas at Austin strip, “Academia Waltz.”

The Steve Dallas character in Weiner’s film is a “freewheeling bachelor” and “weatherman” (according to the release) to be played by Owen Wilson, who attended the University of Texas at Austin.

Wilson is apparently a fan of at least one comic, having starred opposited a CGI’d pooch in “Marmaduke.”

By  |  01:53 PM ET, 03/28/2012

Tags:  steve dallas, matthew weiner, berkeley breathed, owen wilson

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