wpostServer: http://css.washingtonpost.com/wpost

The Post Most: Entertainment

Trove link goes here

Going Out Guide

GOG Blog

Why don’t more local breweries sell Nationals T-shirts?

Why don’t more local breweries sell Nationals T-shirts?

Gear that combines beer and baseball hasn’t caught on in Washington yet.

Uprising brings muffins and coffee to Shaw

Uprising brings muffins and coffee to Shaw

Freelancers and students are going to make themselves at home here.

Best Bets

More Best Bets

Recently Reviewed Restaurants

More Recently Reviewed Restaurants

Comic Riffs
E-mail Michael |  On Twitter Twitter: Comic Riffs |  On Facebook Facebook: Comic Riffs |  RSS RSS
Posted at 09:42 PM ET, 02/08/2012

#SNOOPYVALENTINE: ‘Peanuts’ trends on Twitter thanks to savvy social-media ‘party’


The invitation to join a “Twitter Valentine Party” with Snoopy. (PEANUTS WORLDWIDE )

THE “PEANUTS” EMPIRE continues to find savvy ways to spread the brand — particularly to the generation largely born after creator Charles Schulz’s death in February of 2000.

Beginning shortly after 9 p.m. ET Wednesday, the hashtag “#SnoopyValentine” began to trend nationally. [Update: The hashtag trended for nearly an hour.]


Snoopy with tween star Ariana Grande. (Peanuts Worldwide LLC)
The reason? Because the “Peanuts” franchise teamed with Nickelodeon star Ariana Grande — she of the red-tinted locks on the tween hit “Victorious” — for what they billed as a “Twitter Valentine Party.”

Grande — who is promoting her new single “Put Your Hearts Up ” — was a smart partner for at least two reasons:

1. Because she plays the teen character Cat Valentine on “Victorious,” Grande and her crimson coif are easily linked to the Little Red-Haired Girl, the object of Charlie Brown’s pining affections from afar. And...

2. She has more than 1.2-million Twitter followers.

On Wednesday, Tweets poured in by the hundreds.

Through the “Twitter Party,” “Peanuts” was able to promote not only this Saturday’s airings of Charlie Brown Valentine’s specials on ABC, but also Snoopy’s Street Fair digital game.

Last summer, Peanuts Worldwide announced that it was launching a major digital and social-media expansion through its new owner, Iconix Brand Group — whose consumer brands include Badgley Mischka, Bongo and Jay-Z’s Roca Wear.

“I’m excited by what the Peanuts Worldwide team is doing with these digital initiatives,” Jean Schulz, wife of the late cartoonist, told Comic Riffs at the time. The “Peanuts” Facebook fan page now has nearly a million subscribed fans.

Shortly after Wednesday’s #SnoopyValentine event ended, @ArianaGrande vowed to reward the thousands of following fans, tweeting: “Thanks 4 joining our Valentine's party!.. Twitter was over capacity 4 most of the time so I will continue 2 answer throughout the night. <3 “

MORE:

PEANUTS: How “A Charlie Brown Christmas” took a risk — and built a TV tradition

KING OF TWEENS: How Nickelodeon’s Dan Schneider keeps a hit streak going with ”iCarly” (Next up? “Victorious”)

By  |  09:42 PM ET, 02/08/2012

Tags:  peanuts worldwide, iconix, ariana grande

 
Read what others are saying
     

    © 2011 The Washington Post Company