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Posted at 01:01 PM ET, 03/17/2011

Ben Olsen’s Chili Bowl

D.C. United’s manic quest to have urban hipsters fall in love with them all over again continues on Thursday, with one of the greatest D.C. sports promotions in recent memory.

Ben Olsen, as you probably know, lives in Shaw, making him the most urban and hipster of D.C.’s pro coaches, narrowly beating out Mike Shanahan. He’s also named Ben. And thus, the Ben Olsen’s Chili Bowl promotion, which is probably worth skipping the pre-game NCAA tournament show for. Highlights:

* Free half-smokes for fans wearing D.C. United gear all day. ALLLLLL DAYYYYYY.

* From 6-7 p.m., the conversion to Ben Olsen’s Chili Bowl will be in effect, with actual Ben Olsen’s Chili Bowl branding on the outside of the venerable eatery .

* Ben Olsen, Dax McCarty, Charlie Davies and possibly Dan Steinberg will be there in the evening from 6 to 7.

* Most importantly, if you buy a ticket to Saturday’s home opener at the event, you’ll get one of the above t-shirts, which has to be one of the better t-shirts ever created to honor a D.C. sports coach.

I don’t have much more to say about this, other than there are very few sports-related promotions that could catch my eye on the first Thursday of the NCAA tournament, and this is one of them.

By  |  01:01 PM ET, 03/17/2011

Categories:  D.C. United

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