Champions League Final beats Stanley Cup Finals in D.C. ratings

I did a Post Chat thing on Thursday, and I got a question that went like this

Can we stop pretending this area is a “hockey town” now? Scarcely a peep since the Capitals went down 2-0 to Tampa Bay. Nothing on the local news, hardly any writing, no further playoff/finals coverage and I don’t even see the bandwagoners wearing their t-shirts or hats anymore. Everyone jumped off even quicker than ticket prices on Stub Hub went down for game 7 last year. Save for a few vocal ppl in the very small minority, this area does not actually care about hockey.

I’m not sure I would have been quite so nasty about it, but I have gotten a similar vibe. Like, I was briefly at a U Street bar on Wednesday evening, and they were showing two baseball games on the two televisions, and zero Stanley Cup Finals games. I asked if I could get the hockey game on one TV, and the bartender didn’t know what station it was on. Whatever a Hockey Town is, that probably doesn’t happen in one.

As always, though, it’s nice to have some sort of numerical basis for claiming anything, so here we go: let’s compare the D.C. average household rating for three big recent events.

Game 1 of the NBA Finals, on network television, on a weeknight, in primetime, earned an 8.3 rating in the D.C. market. That’s approximately 198,000 households.

The final game of the UEFA Champions League, on network television, on a holiday weekend, in the afternoon, earned a 3.3 rating in the D.C. market. That includes both Fox and Fox Deportes, and it made D.C. the top market in the country for that game. That’s approximately 79,000 households.

And Game 1 of the Stanley Cup Finals, on network television, on a weeknight, in primetime, earned a 3.0 rating in the D.C. market. That’s approximately 72,000 households.

And, not trying to be obnoxious, but it does not speak very highly of D.C. as a “Hockey Town,” whatever that is. We do love our basketball, though.

Dan Steinberg writes about all things D.C. sports at the D.C. Sports Bog.

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