I think it's fairly well-established that 90 percent of my job consists of listening to local sports-talk radio. Well, that job just got a little bit more complicated. Under the theory that if two is good, three must be better, Red Zebra Broadcasting announced on Tuesday evening that it's flipping WTNT 570 to an all-sports format and re-branding it as SportsTalk 570. The switch starts on Monday. Somebody buy me another radio.
According to the press release, the station will air Steve Czaban's new Sporting News Radio program in the morning, and ESPN Radio programming throughout the day, including shows hosted by Colin Cowherd, Scott Van Pelt, Doug Gottlieb and Brian Kenny. Red Zebra's other local sports talker, ESPN 980, airs Mike and Mike in the Morning but is mostly free of the nationally syndicated shows.
"This further enhances Red Zebra's image as the area's leading sports radio company," Executive VP Rick Carmean said in the release, in a quote not at all directed at any competitors.
"We are very excited to offer local listeners the Steve Czaban morning show and continue our relationship with the strongest brand in sports, ESPN," Director of Programming Chuck Sapienza said in the release.