“I like to say forget you, Philly,” Nats COO Andy Feffer told me in late January, just before his team launched its “Take Back the Park” campaign. “Forget you, Philly — we won the season series. Forget you, Philly — we have a young talented team that’s up and coming and Philly’s window is closing. Forget you, Philly — it’s our park, it’s our time, it’s our fans. That’s it. I think that’s the attitude and the feeling of the players, fans and even the media. Forget you, Philly.”
“Forget you,” of course, shares an abbreviation with another phrase that starts with “F” and ends with “You,” and Feffer’s refrain has now become a promotion on the Nats’ flagship station, 106.7 The Fan.
“The Fan wants to hear from YOU about what “Forget You, Philly” means to you,” the promotion page reads. “Here’s the deal — just create a video and Tweet us a link!...You must include the promotion hashtag #FUPhilly so we can pull it!”
FUPhilly, huh? It’s maybe not the height of sporting class, in my humble opinion.
Anyhow, the station has also been asking randoms on the street why they hate the Phillies, with sometimes underwhelming results.
“Philly’s a cesspool,” one fan told the station. “Pennsylvania as a whole sucks. The whole state sucks.”
Meanwhile, Phillies fans have embraced the #FUPhilly hashtag, and are attempting to appropriate it for their own means.
“How nice,” the Philly blog Crossing Broad wrote, with admirable restraint.
In any case, the first 100 fans to submit FUPhilly videos to The Fan win a pair of tickets to one of the Nats-Phillies games in early May, while the best video submitted will win four VIP tickets. The videos must be less than two minutes long, and the contest is only open to residents of Maryland, D.C. and Virginia.
Here’s a radio ad for FUPhilly, starring the Junkies.