There’s a lot of marketing and public relations in sports. The best publicists and agents stay out of sight, pulling their strings from behind the curtain like the Wizard of Oz.
But lately we’ve been getting an unintended peek behind the curtain.
Dan pointed it out a few weeks ago when he noticed that all of the local athletes were tweeting identical messages about voting for Bryce Harper in the All-Star final vote. Last night, DeSean Jackson accidentally exposed a publicist’s Twitter request by tweeting the actual request verbatim. A list of athletes offering identical tweets followed — although most of them remembered to remove the request before tweeting.
It’s not just an issue of lazy tweeting. Robert Griffin III has done a host of interviews, set up by sponsors who clearly had a heavy hand in the interview content. The result is a bunch of conversations that all sound the same.
There is no question that athletes have an obligation to their sponsors to make sure they get mentioned in the media, and we all know that publicists work their relationships for press. But the best ones can do it with that curtain tightly closed.
BECAUSE YOU DON’T READ THE PAPER...
*RGIII expects to have his contract signed soon.
* Boz says he Nats pitchers are dominating, largely due to good handling.
* A trip to the Olympics is just what Kevin Durant needs to move on from his NBA Finals loss.
TWEET OF THE NIGHT
RGIII tweeted this an hour before the ESPYs even started...
Thank You to fans everywhere for blessing me with the ESPY for Best Male College Athlete!!!!#LovingIt— Robert Griffin III (@RGIII) July 11, 2012
QUOTE OF THE NIGHT
Kevin Durant, when asked if it bothers him to be Olympic teammates with LeBron James:
“It does. But what can I do? He’s my teammate now. I’m a team player. I can’t let it affect this. It’s bigger than that. I’m going to just get over it.”
HIGHLIGHT OF THE NIGHT
It’s not D.C. related, but here’s Eric LeGrand’s speech from last night’s ESPY awards. Get the tissues out...
HIGHLIGHT OF THE NIGHT II
Here’s Pat Summit’s award.You can skip to the 12:25 mark if you want to see her speech, but the whole video is worth watching if you have the time. Keep that tissue handy...
PHOTO OF THE DAY
Here’s RGIII and Lindsey Vonn on stage at last night’s ESPY Awards...
WHAT TO WATCH TODAY
World Team Tennis, New York at Washington, 7 p.m. Comcast SportsNet. All TV/Radio listings are here.
SCIENCE MOMENT OF THE DAY
I have no idea if this is scientifically accurate, but here’s what apparently happens if you hit a baseball pitched at 90 percent of the speed of light. Spoiler alert: We all die. (via @ACMEsalesrep)
AAWW MOMENT OF THE DAY
Here are pictures of a baby chimp adopted by a dog.
FAITH IN HUMANITY MOMENT OF THE DAY
Operation Second Chance rehabilitates inmates and homeless dogs at the same time.