When a Nats spokeswoman first mentioned the team’s 2012 slogan to me — Natitude, duh — I thought it had a chance to catch on. I did not, however, imagine that the New York Times would soon be using Natitude to describe the zeitgeist in Washington.
Sure enough, Times D.C. bureau chief David Leonhardt had a piece over the weekend, linking the first-place Nats with Washington’s comparatively strong economy. There are cranes throughout downtown, new mansions in Potomac and McLean, a relatively low unemployment rate and rising home prices. Leonhardt also wrote this:
According to a Gallup poll, Washington is the country’s most economically confident region. The Nats’ marketing department has come up with a slogan that happens to fit the mood: Natitude.
I don’t....I mean....But how....So if...Wait and then....Ah, forget it. The New York Times has confirmed that Nats COO Andy Feffer and his marketing team coined a team slogan that happens to fit the mood of Washington, circa 2012. Why not?
“A SPORTS team obviously cannot create a civic renaissance,” Leonhardt also wrote. “But when a city and a team happen to go on a good run at the same time, it can be particularly sweet....Now Washington may be getting its turn.”
And no, there was no mention of RGIII. But if the Redskins start 2-0, look out.
BECAUSE YOU DON’T READ THE PAPER...
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All about Niles Paul’s move from wide receiver to tight end.
Kevin Durant’s dad is back in his son’s life.
TWEET OF THE NIGHT I
Even new Nats are feeling the Natitude. Haha.
TWEET OF THE NIGHT II
And third-base coaches are definitely, definitely feeling the Natitude.
QUOTE OF THE NIGHT
Daniel Snyder, speaking to the media for the first time since the draft:
“I think it’s obviously exciting for everybody. It’s a big deal and we’re just thrilled with [Griffin] as a person, what he stands for, as a Redskin, and it’s exciting for all of Redskins Nation.”
PHOTO OF THE DAY
WHAT TO WATCH TODAY
The Nats are in Houston at 8 on MASN2. The Orioles host Seattle at MASN. Lot of Olympics. All TV/Radio listings are here.
GOURMET FOOD NEWS
“At Whole Foods Market in Rockville, they bake their own bread but it was a customer’s bun that came out of the oven early on Friday.”