Most Caps season ticket prices to increase for fifth straight year


You can see the full text at this site, but here are the key paragraphs:

In the upcoming days you will receive your season-ticket renewal material. Most of you will see a change, an average increase of about 8%. Some seat prices have changed more than others, while some have stayed the same and a few seating areas actually have decreased in price. I realize no one wants to pay more, but our season-ticket pricing has been moderate when compared with others around the league.

Without knowing every team’s 2012-13 individual ticket prices, we estimate that our average ticket price will be in the middle of the pack. More importantly to you, however, our season-ticket pricing will be in the lower half of the league. We will continue to offer the popular PowerPay, a 12-month, interest-free payment plan, as well as the Pay As We Play playoff program, which doesn’t require any up-front payment for games. We believe both of those payment programs have helped us to renew at slightly better than 98% last year. And we will continue to implement our season-ticket holder loyalty program, which has been so well received. Overall, we believe we offer a great overall experience with our organization and our players.

Last year, prices for season tickets went up anywhere from 4 to 21 percent. Two years ago, prices for season tickets went up anywhere from 5 to 20 percent.

Team Marketing Report — an analyst outfit whose data some industry people doubt — said that this season, Caps tickets averaged $62.42, about $5 above the NHL average and the 12th highest figure in the NHL. TMR also said Caps ticket prices went up 12.3 percent this season, the third-highest increase in the league.

“As always, we welcome your feedback through your dedicated guest service representative or any of the other communications channels available to you,” Leonsis’s e-mail concluded. “I believe we have a strong track record of listening to your concerns and suggestions – significant or seemingly trivial – and acting when necessary and appropriate. You, along with our season-ticket advisory board, provide the necessary feedback for us to continue to improve how we serve you. We value our relationship – yes, financially, but also intellectually. Our entire front office staff understands the importance of connecting with you and appreciates our interactions with you.

“Thanks for being Capitals season-ticket holders and thank you for helping us build America’s Hockey Capital. We have come a long way together, and we have exciting times ahead.”

(As first published by the Wash Times, I suppose.)

Dan Steinberg writes about all things D.C. sports at the D.C. Sports Bog.

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