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Posted at 09:08 AM ET, 06/27/2011

Nats TV ratings still climbing

(Tasos Katopodis - GETTY IMAGES)
Always remember: people like watching winning teams better than losing teams.

(And note: I began typing those words last Thursday, just after the Nats finished off their 11th win in 12 days. Then events sort of overtook me, and I never finished. But the words remain true.)

Anyhow, it would seem the Nats TV ratings are going places they haven’t often been. During the 11 games before Thursday, their broadcasts on MASN and MASN2 were averaging a 1.61 rating in the D.C. market, equal to about 38,000 households. That’s about 9 percent higher than the season-to-date average of 1.47, and it’s about 18 percent higher than last year’s average rating of 1.36 at this point in the season.

And things were even better over the last six games before Thursday, as other sports disappeared and the Nats kept winning. Over those six games, the Nats averaged a 1.85 rating in the D.C. market, meaning 44,000 households. (The household numbers is only for the D.C. market, and not the entire MASN footprint, which would roughly double the number of households.)

In their last full seasons, the Wizards averaged a 1.15, the Nats averaged a 1.4 and the Caps averaged a 1.8. Which means, yes, the Nats during this win streak have gone north of the Caps season average.

By  |  09:08 AM ET, 06/27/2011

Categories:  Nats

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