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Posted at 04:38 PM ET, 10/17/2006

Sabres Slug Sales Skyrocket. Seriously.

At a minimum, this ought to get me linked on Buffalo Sabres blogs.

So it turns out that after all the complaining about the Sabres new logo, which was widely compared to a slug and Donald Trump's hair and which spawned a Web site and more than 30,000 signatures, people are actually buying it. Someone from the NHL, who knows of my love for merchandise sales figures, just e-mailed to tell me that the new Sabres jersey is the No. 1 selling jersey on NHL.com, and that since the new logo debuted in September, Sabres stuff has accounted for 10 percent of all sales on NHL.com.

Also note that, from Sept. 23-Oct. 16, sales of Buffalo Sabres merchandise was up almost 900% compared to the same period a year ago. Which either tells you that lots of people in WNY got high-speed Internet connections within the past year, or that team executives loaded up on Christmas presents in an attempt to boost early sales figures, or that virtually any new logo will move product (a theory that Agent Zero proferred in arguing the Wiz should go back to red, white and blue unis), or that the Sabres Slug isn't really that bad after all. Or maybe a combination thereof. Personally, I love the return to the old colors, and find the slug charmingly ambiguous, but then I never thought Gunston was that bad of a mascot either.

(Apropos of nothing, as long as I'm going to be linked on the Sabres blogs, I might as well point out that former Sabres TV analyst Brian Blessing is now a Project Manager for Las Vegas Sports Consultants, which I've been mercilessly shilling for in recent days. How 'bout that?)

Anyhow, here are your top five selling jerseys on NHL.com since Sept. 23:

1. Buffalo Sabres
2. New York Rangers
3. Detroit Red Wings
4. Philadelphia Flyers
5. Pittsburgh Penguins

By  |  04:38 PM ET, 10/17/2006

Categories:  NHL

 
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