This is certainly not new news, but I've mentioned it to a few folks who hadn't heard, so here it is: the ESPN Beckham ad featuring Son Volt covering the Beatles. Apparently, there will be a "digital takeover" of ESPN.com the day before the Chelsea game, whatever that means. Here's more on the ad. "Hello Goodbye" has been in my head for more than 48 hours, which is a long time for one song.
That was a nice day's work for me, huh?