The Redskins’ season-opening win over the Saints earned a 24.5 rating in the D.C. market, which means about 578,200 households in this market were tuned into the Fox broadcast. That’s clearly a lot of people.
Still, the rating was down significantly from Washington’s 2011 opener on Fox, which earned a 30.8 rating.
Of course, last year’s game was a late-afternoon start, against an NFC East rival (the Giants) that has lots of local fan. The Redskins’ late start in 2011 also meant they weren’t directly competing with the Nats.
And the two games earned a similar share, the percentage of televisions in use that were tuned into the game — 52 in 2011, 51 in 2012. That means fewer people were watching television in the Washington market this year, possibly because Sunday was the most beautiful day in forever.
The team’s 2010 opener — against the Cowboys, in primetime — earned a 37.2 rating and a 57 share in this market.
According to the NFL, 19 NFL teams earned higher local ratings for their 2012 debuts than the Redskins, starting with the Steelers (50.3), Packers (47.3), Saints (45.6), Broncos (44.6), Ravens (40.9), Chargers (37.8), Cowboys (34.0), Chiefs (33.6), Patriots (33.5) and Colts (31.9). Many of those teams, of course, opened the season in primetime.
The season-opening Giants-Cowboys Wednesday night game on NBC last week earned a 19.5 rating in the D.C. market, 10th best among 55 metered markets.