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Posted at 11:13 AM ET, 10/24/2006

United Mashup, in Two Senses

So I have news about my United-Caps mash-up campaign. I got an e-mail from Caps owner Ted Leonsis this morning, reporting that he intends to reach out to United President Kevin Payne ASAP in an effort to get some cross-marketing in place, possibly as soon as this weekend. No word yet on whether promotional materials will feature photos of Caps SuperFan Goat crowd-surfing on top of the Barra Brava.

(In response to my other query, on uniform colors, Ted wrote what he's written elsewhere, but just in case you're curious, here it is: "yes--at some point--Caps intend to go back to Red, White and Blue color motif." Maybe that can get me linked on the fantastic Uni Watch blog.)

And on the topic of MLS Mash-ups, some less cheerful news: the league's bizarre ad campaign, with Adidas, brought to you courtesy of Can't Stop the Bleeding. The idea, I guess, was to take a band from the geographic region of each of the eight first-round opponents, and mash-up the music of the actual opponents, making beautiful music four times. Or not.

For the United-Red Bulls match-up, the bands are The Lordz, some hip-hoppin' graffiti artists who used to actually have "Brooklyn" in their name and still boast "We are Brooklyn," which is not technically where Team Energy Drink plays, and Spank Rock, a "raunchy, old-school hip-hop outfit" from Baltimore, which isn't technically where United plays. But it would have been an outstanding mash-up for the 1969 World Series.

Still, if you like United, which you probably do if you've made it this far, you should at least watch the video for the shots of head coach Peter Nowak and assistant Tommy Soehn dancing, or at least swaying, together. You can also hear a lot of lyrics about New York, a city this series will never visit, and see an action shot of my friend Andy and the rest of the Barras.

And now I'm going to throw a pumpkin off an RFK Stadium mezzanine. It's a long story. I'm sure my journalism professors would be proud.

By  |  11:13 AM ET, 10/24/2006

Categories:  D.C. United, D.C. United

 
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