My colleague Mike DeBonis did a nice job running down the latest in the effort to upgrade Verizon Center’s outside animated signage. Read his Wednesday dispatch here; it starts like this:
Ted Leonsis, billionaire sports mogul, was walking the halls of the John A. Wilson Building today. It’s not that he sees a new entertainment opportunity in the D.C. Council’s antics. Rather, he’s trying to gather support for a revived proposal to put lighted, animated signs on the side of the Verizon Center.
The proposal was last in the news in January, when a council hearing on legislation that would allow the signs was postponed so Leonsis’s company, Monumental Sports and Entertainment, could do “further community outreach.” That now done, the bill has again been set for a hearing, to be held next week.
As DeBonis reported, the neighborhood association will testify against the proposal, unhappy with how Monumental and the Council have handled the process. Monumental, meanwhile, wants to “seek permits for digital signs on the 7th Street facade, a wrap-around digital sign on the corner of 7th and F Street and signs at the metro entrance,” and would remove the existing marquee.
A picture of the proposal, again via DeBonis, is below.
And that photo above? That’s the existing digital signage, the one across from the American Art Museum/National Portrait Gallery building on 7th Street. Or at least, this is how it looked in late May.
“Has anyone looked at the Jumbotron outside the Verizon Center?” e-mailed the reader who sent this image. “It’s worse than the FedEx lite brites. Before Ted starts throwing wicked pixels around, he should probably fix the dozens of broken pixels on his own screen.”
Not sure about that, but #brokenpixels makes me laugh.
Update: Under Monumental’s proposal, the above screen would come down completely and would be replaced with smaller, higher-quality HD boards.