A few of my friends have suggested that this year’s Wizards are worth watching on television, because you never know exactly what might happen.
And while that may be true, a few of my friends are evidently not emblematic of the Washington television market. Because, according to SportsBusiness Journal’s annual midseason look at NBA ratings on U.S. regional sports networks, the Wizards have the second-smallest number of the 29 American-based teams.
According to the publication, the Wizards are drawing an average rating of 1.13 on Comcast SportsNet, ahead only of the New Jersey Nets’s putrid 0.38 mark.
The Wizards’ average household audience of 27,000 is ahead of three other teams: the small-market Bobcats, Bucks and Grizzlies. The Nats last season, you might recall, averaged 29,000 households in the D.C. market on MASN and MASN2, meaning the Wizards have at least temporarily slipped to fourth among D.C.’s pro teams.
And the Wizards’ year-to-year ratings decline of 19.9 percent is the fourth-biggest drop in the NBA.
Overall, local NBA team ratings are up 19 percent, SBJ reported.