The Wizards sent out a press release late Thursday afternoon with a couple updates of interest to people who buy single-game NBA tickets.
1) The franchise announced that, when single-game tickets go on sale next Wednesday at 10 a.m., there will be a one week waiver of so-called “convenience fees.” That waiver will go until Dec. 21 at 11:59 p.m., part of what the release calls “a continued effort to show their appreciation for their loyal fans and as a tip-off to the 2011-12 season.”
Monumental’s Senior VP of Ticket Sales and Services said in the release that this was “a thank you [to fans] for all of their support and patience throughout the recent off-season” and “a special token of our appreciation.”
2) The club also announced that it would follow the Capitals’ lead this season by introducing “dynamic pricing,” a system which attempts to price single-game seats based on market value.
The team said that people who buy seats early will get the best value, and that single-game prices “may fluctuate based on a variety of factors, including league standings, opposing team, rivalries, star players, day of the week and supply and demand. For example, games against the top teams in the league are anticipated to be in high demand, whereas it’s possible that early-season and week-day games experience a decrease in price.”
The Caps’ Web site has a FAQ on dynamic pricing, which says that “very sophisticated software on the back-end” will “analyze multiple data points” to set the prices, which will be adjusted based on market conditions.
That FAQ also notes that “while prices typically increase leading up to a game, there may be times where prices decrease should conditions change. As with all of our tickets, all sales are final.”
I’ve heard virtually no complaints about single-game dynamic pricing from Caps fans, but obviously a much higher percentage of Wizards fans enter Verizon Center on a single-game basis. It’ll be especially interesting to see what happens when marquee opponents come to town.