Ted Leonsis’s approval ratings just went off the chart. The home uniforms are so beautiful they make me weep. The roads are a little iffy, but I don’t go on the road. And the beautiful, beautiful hands logo is back.
I mean, this is a B+/A- at worse, and it just reminds us how horrific the past decade has been.
Here’s Leonsis about the new look, on his blog:
The changing of the colors is significant in that it now makes red, white and blue the major theme for all three of our sports teams - the Capitals, Wizards and Mystics. I think being located in our Nation’s Capital, that this was an easy and obvious decision.
I am also hopeful that we can create a new iconic mark that will make its way to less expensive merchandise such as hats and t-shirts so that many people can represent our franchise and that they will be proud to wear the mark and think it looks sharp, simple and is a badge that represents us locally!
And it also will help us harken back to the best parts of our past traditions and winning ways.
What we have done is simple and I think elegant. The players like it very much and I hope you will too.