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Posted at 10:54 AM ET, 11/04/2010

World Series vs. football ratings in D.C.

The national ratings story for baseball vs. football was pretty well publicized this week, but in case you missed it....

On Sunday night, NBC's Steelers-Saints game drew an 11.8 national rating, while Fox's Giants-Rangers Game 4 drew a 10.4 rating.

On Monday night, the script flipped, with Fox's Giants-Rangers Game 5 earning a 10.6 national rating, while ESPN's Texans-Colts game drew an 8.6.

But we live in Washington, and we don't care about the national ratings, right? We care about the D.C. DMA ratings. And the football won, both days, convincingly.

On Sunday night in this market, the football scored a 13.6 rating in Nielsen overnights, nearly double the 6.9 rating earned by the baseball.

On Monday night in this market, the football scored a 10.2 rating in Nielsen overnights, and the baseball got a 6.8. That means approximately 235,000 D.C.-area households watched a Week 8 AFC South showdown, while 156,000 D.C.-area households watched the clinching game of the World Series. About 17 percent of TVs in use in the market were watching Monday Night Football, while about 10 percent were tuned in to the World Series.

(The games didn't start or end at the same time, and these numbers are adjusted for the real end times.)

What does it all mean? I think these numbers are worth remembering next time we take a look at the Nats local ratings. And also the next time anyone wants to debate what sort of town this is.

By  |  10:54 AM ET, 11/04/2010

Categories:  NFL, NFL, NFL

 
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