Nats ratings, merchandise sales still spiking

October 2, 2012

A few off-the-field nuggets concerning the Nats, MASN, Natitude, the Lernermen, the D.C. Nine, and so on and so forth:

* Monday night’s Nats game — head-to-head with the Cowboys and Bears on Monday Night Football — was MASN’s highest-rated Nats game of the season in the D.C. television market. The game earned a 4.65 overnight rating in the Washington market, equal to about 110,000 households in this market.

* While the second-highest rating of the season came in a July game against the Braves, the third also came in recent days, with the postseason at stake. The Sept. 20 playoffs-clinching game against the Dodgers drew a 4.22 rating.

* For the season, the Nats are now averaging a 2.56 rating for games on MASN, MASN2 and DC50 in the Washington market, good for about 60,000 households. That’s up 78 percent from last year’s final number.

* The Orioles, meanwhile, earned a 6.48 rating for their playoff-clinching Sunday afternoon win over the Red Sox in the Baltimore market. That’s good for about 70,000 households in the Baltimore market.

* For the season, the Orioles are now averaging a 4.88 rating for games on MASN, MASN2 and WJZ in the Baltimore market, good for about 54,000 households. That’s up 52 percent from last year’s final number.

* Next up, merchandise. According to numbers released by Major League Baseball this week, Bryce Harper has baseball’s fourth-most popular jersey, based on sales of Majestic jerseys since the All-Star break. That puts him behind just Derek Jeter, Josh Hamilton and Ichiro, and ahead of fellow sensation Mike Trout. While the MLB list ended after 20 names, a source indicated that Stephen Strasburg also ranked in the top 25 and narrowly missed a spot in the top 20.

* And now team gear. According to Fanatics.com, a leading online retailer of officially licensed sports merchandise, the Beltway teams have enjoyed huge increases in sales over the past month. From Sept. 1 to Oct. 1, the highest year-to-year increases in team sales have belonged to the Orioles (589 percent) and the Nats (414 percent.)

* For the season, sales of Nats gear on that site are up 253 percent, which is the biggest increase in baseball. The Orioles are fourth at 99 percent. And from Sept. 24 to Oct. 1, the Nats and Orioles both rank in the top six in total merchandise sales on that site: the Orioles are fifth and the Nationals sixth.

* Interestingly, 66 percent of fans purchasing Nationals gear through Fanatics are coming from outside D.C., Maryland and Virginia. And 87 percent of fans purchasing Nats gear are coming from outside the District.

* From Lou’s City Bar in Columbia Heights: “Congrats to the Nats: Join us for every Nationals playoff game to root for the home team with FREE Natitude Shooters for every Nats home run, plus $19 Ballpark Buckets of 16oz Coors Light throughout the playoffs!”

* From Ben Fischer of the Washington Business Journal: “An unsold asset — naming rights to Nationals Park — also looks much more valuable than it did six months ago, say sports marketing experts I spoke with about 12 hours after the Nats clinched their first-ever division title and Washington’s first trip to the playoffs since 1933.

(Image via @recordsANDradio)

Related

The Champagne celebration

Jayson Werth’s clubhouse craziness

Strasburg’s coy interview about the playoffs

Michael Morse says the NL East shall be Washington’s

 

Dan Steinberg writes about all things D.C. sports at the D.C. Sports Bog.
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Dan Steinberg · October 2, 2012

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