Nats set D.C. baseball ratings record

October 8, 2012

The Nationals eclipsed their local TV ratings record Sunday.

Sunday’s playoff opener in St. Louis was the Nationals’ highest-rated local TV broadcast since baseball returned to Washington, according to Nielsen overnights.

The TBS broadcast of Nats-Cardinals, which went head-to-head with the end of a Redskins game and a full slate of late-afternoon NFL contests, earned about an 8.4 rating in the D.C. market, according to the overnights. The game peaked with a 12.37 rating in this market.

The previous high this season came on Oct. 1, the night the Nats clinched their first NL East title. That broadcast, on MASN, earned about a 7.4 rating in the Washington market, which equates to about 175,000 area households.

Still, Sunday’s Redskins-Falcons game on Fox received a far larger local audience. That NFL game — which, unlike the Nats game, was on network television –  earned about a 25.4 household rating, with a 29.6 peak.

Dan Steinberg writes about all things D.C. sports at the D.C. Sports Bog.
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Sarah Kogod · October 8, 2012

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