Sunday’s playoff opener in St. Louis was the Nationals’ highest-rated local TV broadcast since baseball returned to Washington, according to Nielsen overnights.
The TBS broadcast of Nats-Cardinals, which went head-to-head with the end of a Redskins game and a full slate of late-afternoon NFL contests, earned about an 8.4 rating in the D.C. market, according to the overnights. The game peaked with a 12.37 rating in this market.
The previous high this season came on Oct. 1, the night the Nats clinched their first NL East title. That broadcast, on MASN, earned about a 7.4 rating in the Washington market, which equates to about 175,000 area households.
Still, Sunday’s Redskins-Falcons game on Fox received a far larger local audience. That NFL game — which, unlike the Nats game, was on network television – earned about a 25.4 household rating, with a 29.6 peak.