The Nats TV ratings for Game 3 on MLB Network

October 11, 2012

(John McDonnell/The Washington Post)

Since we published a story on Nats fans upset with the decision to put Game 3 exclusively on the MLB Network, might as well provide a few updates on the TV ratings of said game.

* Game 3 on the MLB Network earned a 2.8 overnight rating in the D.C. market, according to Nielsen figures. That was more than 100 percent larger than the biggest previous rating for a game on the MLB Network in this market. (Sunday’s Detroit-Oakland Game 2.)

* Game 3 received an 11.7 overnight rating in the St. Louis market, according to Nielsen figures. That’s 457 percent higher than the previous best MLBN rating in that market. That’s also a lot higher than D.C.’s figure, and no, the difference cannot all be explained by in-stadium attendance.

* Remember, Game 1 on TBS did an 8.4 rating in D.C., while Game 2 (also on TBS) did a 7.8 rating in this market. Of course, neither of those was a 1p.m. start on a weekday. And Game 3 was a blowout pretty much from the start.

* Nationally, Game 3 earned a 0.9 overnight rating, making it the second-highest rated game in MLB Network history, after Sunday’s Detroit-Oakland contest. Of course, it was only the second playoff game in MLB Network history.

* And no, the Nats have still not equaled the ratings for Robert Griffin III’s preseason debut on Comcast SportsNet, in which the prized rookie played for three series in a pretend game.

Dan Steinberg writes about all things D.C. sports at the D.C. Sports Bog.
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Dan Steinberg · October 11, 2012