The second you walk into Nike’s new store in Georgetown, you know you’re in D.C.
“An ode to the legend himself,” Tim Hershey, the VP of retail for Nike North America said, describing the above shrine to John Thompson Jr.
Before the store officially opened on Thursday morning, Hershey had told a crowd of local dignitaries and staffers that he wished Nike had come to this market a decade ago.
“Now’s the time,” he said. “We are so excited to be here. This is a sports-crazy town, and we have high expectations for this store and this team.”
I’ll have more on the connection between Nike and Georgetown in a few minutes, but for now, here are a bunch of images showing the store’s Washington-themed touches, starting with the photo, memorabilia and illuminated quote honoring the elder Thompson in the front lobby.
The floor of the store — which contains three stories and 31,000 square feet — is made up of reclaimed wood from local gymnasiums. (Much of the walls are formed out of bleachers, also taken from local gyms. See the top photo.) And the floor is accented with Georgetown’s school colors.
The second-floor’s NFL display is highlighted by this action scene of Ray Rice attempting to tackle Brian Orakpo. Turnover, I guess. Or position change.
Unlike many local sports stores, this one makes sure Redskins items are front and center, from a huge rack of RGIII jerseys to this image of Orakpo next to more Skins merchandise.
Plus, there’s a table of special Skins-themed apparel.
Doc Walker was there on Thursday, and he was especially happy with these “HOGS” shirts.
Of course, there’s also a separate display of Ravens gear, which seems sort of pointless. Unless lots of Baltimore fans hang out in Georgetown. Which I don’t think happens.
A salute to Georgetown’s track program? Sure, why not.
The third-floor performance shoe area has famous footprints from a whole bunch of the biggest Nike superstars; this store also pays homage to Jeff Green and Roy Hibbert, which is pretty nifty.
And there is a large glass display case telling the history of the Air Jordan through Georgetown models.
A closer view.
I guess it wouldn’t be a store in Georgetown without multiple lame jokes about political scandal and political politicking.