Redskins-Cowboys sets D.C. ratings record

December 31, 2012

By John McDonnell/The Washington Post.

Sunday night’s Redskins-Cowboys game was the highest-rated regular season primetime NFL broadcast in the D.C. market since Nielsen began tracking individual markets in 1987, according to NBC.

The game earned a 44.6 rating in this market, according to Nielsen overnights — meaning about 1,053,000 homes in this market tuned into the game. It also earned a 68 percent share, meaning a strong majority of in-use televisions were tuned to that game. Those are just absurd numbers.

The previous high for a primetime regular-season game in this market was a 43.0 rating and a 63 share for a Monday Night Football meeting with the Cowboys in September, 1993.

Other tidbits, via NBC:

* Nationally, the game was the highest-rated Redskins-Cowboys primetime meeting in 19 years, with an 18.3 rating and a 30 share. (The above-mentioned 1993 Monday Night game earned a 20.7 rating and a 34 share nationally.) Nationally, the rating was up seven percent over last year’s Week 17 meeting between the Cowboys and Giants, which had similar stakes.

* Nationally, the game was also the highest-rated NFL regular-season primetime game ever on NBC, and the highest-rated NFL regular-season primetime broadcast on any network in 15 years, since the Broncos faced the 49ers on Monday Night Football in December of 1997.

* The top 10 metered markets for the broadcast also included No. 2 Richmond (a 42.8 rating), No. 3 Norfolk (a 37.1 rating) and No. 8 Baltimore (a 23.9 rating).

Dan Steinberg writes about all things DC sports at the DC Sports Bog.
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