Ravens set TV ratings records in the D.C. market

January 23, 2013
By Elise Amendola/Associated Press
By Elise Amendola/Associated Press

This isn’t part of the never-ending debate about whether Redskins fans, or D.C.-area residents, should or should not cheer for the Ravens in the playoffs.

This is just some evidence indicating that a great many people in the D.C. market are already interested in watching Ravens games on TV.

Some numbers, via the team:

* The 16 regular-season Ravens games earned a 13.1 average household rating in the D.C. market this season, easily the highest in franchise history. (The previous high was a 10.8 average regular-season rating in 2010). That 13.1 figure is equal to about 309,000 households in the Washington market.

*  The AFC championship game against the Ravens on Sunday earned an average household rating of 38.1 in the D.C. market, and a 57 share (the percentage of televisions in-use turned to the game.). That rating is equal to about 900,000 households in this market. That makes it the most-watched Ravens game in this market since the franchise arrived, other than the Super Bowl. The Redskins-Cowboys regular-season finale, you’ll recall, earned a 44.6 rating in this market.

* The Ravens win in Denver the previous weekend earned a 29.4 rating in the D.C. market, equal to about 700,000 households. That was the highest-ever rating for a Ravens wild-card or divisional-round game in the Washington market.

So, two playoff records and a regular-season record in one season. Maybe you don’t care about the Ravens that much, but a lot of people in the D.C. television market evidently do.

Dan Steinberg writes about all things D.C. sports at the D.C. Sports Bog.
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Sarah Kogod · January 23, 2013

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