Caps season ticket holders will receive e-mails today notifying them that prices will not increase for the 2013-14 season.
The team had raised the price of most season tickets for five straight years; last season, the Caps raised most season ticket prices by what they said was an average of 8 percent.
Considering about 40 percent of the current season was lost to the lockout, the star player continues to slump and the team has struggled to stay out of last place in the Eastern Conference, it’s probably a smart business move to hold steady.
Here’s an excerpt from an e-mail sent by the team to a season ticket holder this morning:
As a Washington Capitals full season-ticket holder, your loyalty and dedication are vital to our team’s success on the ice. With your unwavering support, we have had one of the best home records in the National Hockey League over the past five seasons. You have been the driving force behind a franchise-record home sellout streak spanning five seasons, and we look forward to your energy propelling us to a sixth consecutive playoff berth. With head coach, Hall of Famer and former-Cap Adam Oates at the helm, along with a core group of players who are committed to success, we are excited to have you be a part of our quest to bring a Stanley Cup to Washington. As such, we would like to communicate essential information pertaining to your 2013-14 full season-ticket renewal.
In appreciation for continued loyalty and support of Capitals hockey throughout the 2012-13 season, we would like to announce that your season-ticket price will remain the same for the 2013-14 hockey season.
In mid-March you will receive a personalized renewal communication in the form of an email along with a brochure that will include your invoice for 2013-14. The payment deadline to renew and qualify for our renewal incentives will be Wednesday, April 17, 2013. These communications will also include detailed information on all your Club Red 365 membership benefits, online renewal sweepstakes, renewal incentives and how to renew your season tickets.