Last month, Alex Ovechkin filmed a video outside of Verizon Center, challenging various passers by on F Street to a game of street hockey. From the looks of it, getting people to play along was surprisingly difficult. One girl even ran back into Verizon Center screaming “Noooo” after she was approached to play. It’s unclear whether she was startled by Ovi, or just has an irrational fear of street sports.
Eventually Ovi was able to rally enough people for a scrimmage.
Like all viral marketing campaigns these days, this one has a hashtag, #advantagefan. A Twitter search for that turns up empty right now, so I’m not sure where they’re going with this one.