Under Armour collaborates with DC Comics, Warner Bros. for superhero gear

July 19, 2013

Under Armour is teaming up with DC Comics and Warner Bros. to create a line of superhero-inspired workout gear called the Alter Ego collection. The collection includes odes to  Superman, Batman, Wonder Woman, as well as a few other favorites.

“The Under Armour Alter Ego line taps into the transformative strength and inspiration of DC Comics Super Heroes including Superman, Batman, The Flash, Wonder Woman and others to create a collection of athletic performance wear that inspires athletes to soar to new heights,” said Brad Globe, President, Warner Bros. Consumer Products, via a press release.

Here’s Niles Paul sporting the Superman shirt in a promo for the collection. Now, if we could just get Bryce Harper in the Spider-Man version…


Courtesy of Under Armour

 

TWEET OF THE NIGHT

 

QUOTE OF THE NIGHT
Jordan Zimmermann, on high hopes for the Nats season’s second half:

“I don’t see why we can’t play a lot better in the second half. I think this little break is going to help a lot of guys with their mental approach.”

PHOTO OF THE DAY
RGIII with Reggie Evans.


via @ReggieEvans30

 

WHAT TO WATCH TODAY
Dodgers at Nats, 7 p.m. on MASN. All TV/Radio listings here.

PSA OF THE DAY
Uber will bring you and four of your friends ice cream today, if you ask nicely (and pay $25). Seriously though, this is pretty great.

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Dan Steinberg | July 18, 2013