Verizon Center’s flashing billboards

October 23, 2013

(Sarah L. Voisin/The Washington Post)

My colleague Luz Lazo wrote a lengthy piece this week on some Gallery Place residents who aren’t happy about the bright new electronic billboards affixed to Verizon Center.

Quoting from the top:

From 6 a.m. to midnight daily, the new 50-by-24-foot screens at Verizon Center flash images of the District’s sports teams, their sponsors and coming events.

To some, the new electronic signs hanging from the arena give an illusion of New York’s Times Square and add a sense of vibrancy to the neighborhood, but to other residents and businesses in Penn Quarter, the billboards have created frustration and exacerbated a two-year battle with Verizon Center.

“It’s like having a giant television set outside my window,” said Catherine Sickles, who lives two blocks from the arena and has a direct view of the new screens from her penthouse apartment at the Lexington at Market Square. “It is really bright. It is a lot of images—the same images over and over again.”…

The billboards, which went live last month, are more than a new revenue source, [ Monumental executive vice president Randall] Boe said. They will help make Washington’s sports teams more competitive and create excitement and fan support among visitors and residents. They fit, he said, with what the neighborhood around Verizon Center has become in the past decade.

Now, I happened to be in the neighborhood recently, so I figured I’d take 9 billion photos of the flashing images. Never did it occur to me that I could have taken a short video instead. Not sure why. Anyhow, if you don’t go down there often and yet really really really want to be exposed to Monumental Network advertising, this item is for you.

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Dan Steinberg writes about all things DC sports at the DC Sports Bog.
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Dan Steinberg | October 23, 2013