Washington was country’s top English-language TV market for World Cup


(Patrik Stollarz / AFP / Getty)

One last time, a report of boffo television in Washington for World Cup soccer. Here are a few nuggets.

* As it has from the beginning, Washington finished the World Cup as the country’s top-rated English-language market. Through 64 matches, Washington averaged a 4.9 rating on ESPN, ESPN2 and ABC. That was well above the national metered market average of 3.1. The top five list was rounded out by New York (4.6), San Francisco (4.4), Los Angeles (4.0) and San Diego (4.0).

* Washington was also the top-rated market for the Germany-Argentina final — won by the Germans in extra time — with a 15.4 overnight rating on ABC, according to Nielsen. That put Washington ahead of San Diego (13.4), Los Angeles (13.0), San Francisco (13.0), Orlando (12.6), New York (12.5), and Sacramento (12.0). For the 2010 final, Washington was the fifth-highest-rated English-language market.

* Nationally, the Germany-Argentina game earned a a 9.7 overnight rating, the third-highest metered market rating for a World Cup game on the ESPN networks or ABC, according to Nielsen. The 1994 final, and 1994 U.S.-Brazil round of 16 game — both of which took place in the U.S. — scored higher overnight ratings.

* But locally, this was the most-watched ESPN/ABC World Cup game ever in the Washington market. The 2010 U.S.-Ghana round of 16 match earned a 10.5 overnight rating in D.C. The 2010 final between the Netherlands and Spain earned an 11.9 rating in Washington, according to Nielsen.

Dan Steinberg writes about all things DC sports at the DC Sports Bog.
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Dan Steinberg | July 14