D.C. Council Chairman Vincent C. Gray has unveiled a sleek new Web site targeted at voters who used to support his rival in the mayor's race, incumbent Adrian M. Fenty (D).
The site, www.formerlyfenty.com, is part of Gray's closing strategy to win over undecided voters in the final week of the campaign.
"For months, our campaign has heard from hundreds of disaffected Fenty supporters who've decided that it's time for a change," said Gray campaign manager Adam Rubinson, who said he himself is a former Fenty supporter. "Having these individuals tell their stories to others like them about why they now support Vince Gray will be a powerful tool as we head into the final week of the campaign."
For Gray, the path to victory rests on wooing at least some voters who supported Fenty in 2006 over to his side this year.
Despite winning every precinct in a historic rout in 2006, Fenty only received 54 percent of the vote in a crowded field.
With there having been little evidence that Fenty put much effort during his term to win over residents who didn't vote for him four years ago, most believe the mayor faces an uphill battle to woo converts this year.
If Gray keeps most of the non-Fenty voters from 2006 on his side this year, he would only need a few thousand former Fenty supporters to prevail -- assuming the mayor does not succeed in his efforts to dramatically expand the electorate in comparison to past elections.