JetBlue unveils promotion to move ‘Bills’ through Washington

October 14, 2013
Passengers stand in line at JetBlue check-in counters inside Terminal A in June 2013. Astrid Riecken / For The Washington Post
Passengers stand in line at JetBlue check-in counters inside Terminal A in June 2013. (Astrid Riecken for The Washington Post)

They may not be able to break through the logjam in Congress, but the folks at JetBlue Airways still want to do their part to keep “bills” moving through Washington.

The airline last week  unveiled this whimsical promotion: Now through Oct. 31, any JetBlue customer with the name Bill on their official identification flying out of any of the D.C. area airports (that’s Washington Dulles, Baltimore Washington International and Reagan National) — will get free Even More® Speed passes that will allow them to move through security faster.

It’s just one of a number of government shutdown-related promotions unveiled by businesses hoping to capitalize on the gridlock on Capitol Hill.

“Whatever our personal politics are, we’d all like to see good legislation moving through Washington,” said Marty St. George, senior vice president marketing and commercial strategy for JetBlue. “JetBlue is doing our part to keep ‘Bills’ moving by offering them an Even More Speed pass through security. And because we’re not picky we’ll take any ‘Bill’ – Bill, Billy, William, Willa, Billie – heck, we’ll even offer it to Guillermos and Willems!”

The passes will allow passengers to be able to use “expedited queuing lanes”  but not necessarily dedicated screening lanes. JetBlue officials note: Specific airport restrictions may apply. Normally, the cost of the passes would range from $10 to $60.

Passengers traveling with “Bill” on the same reservation may also take advantage of the deal. “Bill” will need to take his government-issued ID and boarding pass to the JetBlue airport ticket counter to receive a stamp.

Whether “Bills” will continue to move through Washington airports quickly even with JetBlue’s promotion remains to be seen. If no deal is reached to raise the debt ceiling this week, the Federal Aviation Administration may be among the government agencies forced to cut operations — and the result could be flight delays.

Lori Aratani writes about how people live, work and play in the D.C. region for The Post’s Transportation and Development team.
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