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Posted at 04:33 PM ET, 02/15/2012

Jeremy Lin: Linsanity trademark application is latest in a sports tradition


Jeremy Lin celebrates his game-winning three-point shot with Tyson Chandler and Landry Fields (right). (Frank Gunn / AP)
And the Pat Riley award for oportunism goes to ... Yenchin Chang, a 35-year-old Alhambra, Calif., resident who was the first to file a trademark application for the word “Linsanity.”

Jeremy Lin’s success — you may have read about it or seen something about it on LinSPN — with the New York Knicks got Chang to thinking and he was the first of two people to file an application with the U.S. Patent and Trademark Office.

“I wanted to be a part of the excitement,” Chang, who, like Lin, is of Taiwanese descent, said (via Bloomberg). “I’m very proud of Jeremy.”

Chang said he would be willing to sell the trademark, if he were to get it and if Lin wanted it. “I’ll think about it when that time comes,” Chang said. “Right now, I just want to have some fun with it.”

Riley famously registered the terms “three-peat” and “3-peat” when he was coach of the Los Angeles Lakers in 1989. (He also registered “fourward,” but that one hasn’t continued to pay him.)

New York Jets cornerback Darrelle Revis went after Revis Island in 2010, telling the New York Times that he wanted to prevent others (Nice move, Mr. Chang.) from profiting on it and to establish his brand. “You’ve got to catch on to it, if you’re that high-profile type of player,” Revis said. “Basically, anybody can market themselves. It don’t matter if you’re a high-profile player or not. You can find a way to market yourself and get yourself out there.”

The NCAA took care of Elite Eight and the Big Dance — among a ton of other terms — but had to strike bargains for March Madness (to the tune of $17 million) and Sweet 16 (and Sweet Sixteen).

In the NFL, there was the whole dustup over just who controlled “Who Dat?” when the New Orleans Saints won the Super Bowl two years ago. That matter was only recently settled.

Still, whenever something like Linsanity or three-peat crops up, it’s a painful “why didn’t I think of that?” occasion. What’s the next term that’s still available?

More Linsanity from Washington Post Sports

California man wins trademark race

Jeremy Lin’s lore grows with game-winner

Everybody’s going Linsane. And that’s okay.

On Faith: The Lin-Tebow comparisons begin

Trademark battle over Linsanity begins

Twitter reaction to Jeremy Lin vs. Kobe Bryant

Mike Wise: For Lin, anything seems possible

Jeremy Lin re-energizes NBA’s Asian fanbase

By  |  04:33 PM ET, 02/15/2012

 
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